The classic line would be separated into a few categories. Chronicle Collectibles also picked up the license to produce high-end replicas and 1:6 scale figures as well. Matchbox last produced Die-cast versions of vehicles and had a few playsets for The Lost World: Jurassic Park. LEGO, Jada Toys, and a return from Matchbox came into play. Seperate from Hasbro multiple other manufacturers picked up the license to produce toys associationed with the movie. Classic, Hero Mashers, Brawlasaurs, Playskool, and Plush/Interactive.
The toys were going to be separated into four to five categories. There would however be a different approach with the Jurassic World toy lines.
The most recent line was in 2013 and the new sculpts involving the Allosaurus Assault and Pachyrhinosaurus Clash did really well.
Hasbro (after buying out Kenner in the 90s) had the licensing for the Jurassic Park series of figures that spawned many subsequent toy lines. Over 20 years have passed since the first Jurassic Park movie graced the screens of cinema.